Privacy Policy

1. Introduction

American Roofing Elite LLC ("Company", "we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit our website at americanroofingelite.com (the "Website") or use our services (collectively, the "Services").

By accessing or using our Website or Services, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Website or Services.

2. Information We Collect

We collect several types of information from and about users of our Website and Services:

2.1 Personal Information You Provide

When you fill out forms on our Website, request a free inspection, request a quote, or communicate with us, we may collect the following personal information:

• Contact Information: Full name, mailing address, email address, phone number, and preferred contact method.
• Property Information: Property address, roof size, roof age, type of roofing material, and property characteristics.
• Service Preferences: Type of service requested, preferred roofing materials, budget range, and project timeline.
• Financial Information: If you apply for financing, we may collect information necessary to facilitate financing applications with third-party lenders. Note: We do not store complete credit card numbers or banking information on our servers.
• Communications: Records of your correspondence with us, including emails, phone calls, text messages, and in-person consultations.
• Survey and Feedback: Information you provide in customer satisfaction surveys, reviews, and testimonials.

2.2 Information Collected Automatically

When you visit our Website, we may automatically collect certain information about your device and browsing activity, including:

• Device Information: IP address, browser type and version, operating system, device type, and screen resolution.
• Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and search terms used to find our Website.
• Location Data: General geographic location based on your IP address (not precise GPS coordinates).
• Cookies and Tracking Technologies: See our Cookie Policy for detailed information.

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Lead generation partners and referral services;
• Social media platforms if you interact with our social media pages;
• Public records and property databases for verification purposes;
• Insurance companies if you authorize us to work with them on your behalf.

3. How We Use Your Information

We use the information we collect for the following purposes:

Purpose	Legal Basis
To provide and manage our Services, including scheduling inspections, preparing estimates, and completing roofing projects	Performance of a contract
To communicate with you about your inquiries, appointments, and project status	Legitimate interest / Consent
To process payments and facilitate financing applications	Performance of a contract
To improve our Website, Services, and customer experience	Legitimate interest
To send marketing communications about our services, promotions, and industry insights (with your consent)	Consent
To comply with legal obligations, resolve disputes, and enforce our agreements	Legal obligation
To prevent fraud and protect the security of our Website and users	Legitimate interest
To analyze trends and gather demographic information for business planning	Legitimate interest (anonymized data)

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers and Contractors

We may share your information with trusted third-party service providers who perform functions on our behalf, such as:

• Website hosting and maintenance providers;
• Customer relationship management (CRM) software providers;
• Payment processors and financing partners;
• Email and SMS marketing platforms;
• Analytics and advertising partners;
• Insurance companies (with your authorization);
• Subcontractors and material suppliers (limited to project-relevant information).

All service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests, such as subpoenas, court orders, or government investigations. We may also disclose information to protect our rights, property, or safety, or the rights, property, or safety of others.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or use of your personal information.

4.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Industry-standard SSL/TLS encryption for data transmission;
• Secure, password-protected databases with access controls;
• Regular security audits and vulnerability assessments;
• Employee training on data protection and privacy best practices;
• Physical security measures at our offices and storage facilities;
• Incident response and breach notification procedures.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously monitor and improve our security practices.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Providing our Services and honoring warranty obligations;
• Complying with legal, tax, and accounting requirements;
• Resolving disputes and enforcing our agreements;
• Maintaining records of transactions and communications.

Typically, we retain customer information for a period of 7 years from the date of the last transaction or communication, or as required by applicable law. After this period, your information will be securely deleted or anonymized.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive a copy of that information in a structured, commonly used, and machine-readable format.

7.2 Correction

You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

7.3 Deletion

You have the right to request the deletion of your personal information, subject to certain exceptions required by law (such as tax and accounting records).

7.4 Restriction of Processing

You have the right to request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of the data.

7.5 Objection to Processing

You have the right to object to the processing of your personal information for direct marketing purposes or where we rely on legitimate interests as our legal basis.

7.6 Withdrawal of Consent

Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

7.7 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in Section 12. We will respond to your request within 30 days of receipt. We may need to verify your identity before processing your request.

8. Children's Privacy

Our Website and Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately, and we will take steps to delete such information.

9. Third-Party Links and Services

Our Website may contain links to third-party websites, services, and applications that are not operated by us. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you interact with. We are not responsible for the privacy practices or content of third-party websites.

10. International Data Transfers

Our Website and Services are primarily intended for users in the United States. If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our Website, you consent to the transfer of your information to the United States.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of any material changes by:

• Posting the updated Privacy Policy on this page with a revised "Last Updated" date;
• Sending an email to the address associated with your account (if applicable);
• Displaying a prominent notice on our Website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, disclose, and sell;
• The right to delete your personal information (subject to exceptions);
• The right to opt out of the sale of your personal information (we do not sell personal information);
• The right to non-discrimination for exercising your privacy rights;
• The right to correct inaccurate personal information;
• The right to limit the use and disclosure of sensitive personal information.

To exercise your California privacy rights, please contact us using the information in Section 12.

14. Do Not Track Signals

Our Website does not currently respond to "Do Not Track" signals from browsers. However, you can manage your cookie preferences and opt out of certain tracking through our Cookie Policy or your browser settings.